Luc Dammann(Adobe): “Authentic, individual & customization is the key to long-term consumer loyalty”

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At VivaTech 2026, we speak with Adobe about how AI is reshaping the way consumers discover and engage with brands. In this video, Luc Dammann, President EMEA at Adobe, explains how the digital content creation and marketing pioneer helps organizations meet this new challenge. In 2026, we celebrate our 10th edition as Europe’s largest event for tech and startups. Join us from June 17 to 20 at Paris Expo Porte de Versailles.

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