How Gap is Using AI to Drive Supply Chain Traceability

Article Technology & AI How Gap is Using AI to Drive Supply Chain Traceability By Aaron McMillan April 17, 2026 undefined mins Share Share Gap is digitising its multi-tier supplier network to boost visibility and resilience (Credit: Getty Images) By partnering with Inspectorio and Google Cloud, retail giant Gap is digitising its multi-tier supplier network to boost visibility and resilience Inspectorio’s AI platform is being used by Gap to allow the retail giant to enable greater traceability within its global supply chain. Inspectorio, regarded as a leading AI-powered platform for quality, compliance, sustainability and traceability, has announced that Gap and its family of brands, which includes the likes of Old Navy, Gap, Banana Republic and Athleta, will enable its global supply chain with Inspectorio’s AI platform, which increases visibility, quality management and supplier collaboration. Inspectorio is an AI-powered supply chain platform optimising performance, building resilience and providing intelligence across production chains for global brands, retailers and their multi-tier suppliers. Digital transformation of production chains  Inspectorio's platform seamlessly connects and digitizes supply chain processes to optimise decision-making, while providing real-time visibility and control over production chain operations. Through this partnership, Gap will leverage AI to realise product traceability through data collection and automated task execution. “Gap sets a new global standard for how leading retailers use AI to streamline supply chain performance and deliver for consumers,” says Chirag Patel, CEO, Inspectorio. “We’re proud to support the company’s vision with AI-powered technology that turns transparency into a competitive advantage and helps Gap make faster, smarter decisions across a complex global supplier network.” Chirag Patel, CEO at Inspectorio Strengthening operational resilience This is the latest evolution of Gap, as it is harnessing the power of technology to improve its operations. During its holiday season, where its supply chain is probably under the most stress, Gap used the confidence it has built on its investment in technology and inventory management. It is also using automation, such as robotic unloaders and advanced storage and retrieval systems at its fulfilment centres. It also partnered with Google Cloud to accelerate its human-centred, digitally enabled technology strategy, with AI powering the company’s plans to reimagine retail across its iconic portfolio of brands, including Old Navy, Gap, Banana Republic and Athleta. “AI is redefining what’s possible in retail, and we’re building our future technology roadmap around it,” says Sven Gerjets, Chief Technology Officer at Gap. “We believe this partnership gives us the expertise and speed to bring AI to life across our business, empowering teams, sparking creativity and delivering for customers faster and with greater personalisation than ever.” Sven Gerjets, Chief Technology Officer at Gap Driving innovation and employee empowerment Through the integration of Google Cloud technologies , including Gemini, Vertex AI and BigQuery, Gap is establishing a unified, AI-powered platform designed to catalyse innovation and operational efficiency. This strategic shift focuses on three core areas of transformation. First, the partnership will drive product innovation by utilising AI tools to accelerate design, planning and pricing. This initiative aims to transform the entire product-to-market journey, allowing the company to move ideas from initial concept to the retail shelf with greater speed and creative freedom. Second, Gap is prioritising customer experience and marketing optimisation. By leveraging AI for hyper-personalised shopping and smarter recommendations, the retailer intends to foster deeper consumer loyalty and more relevant brand storytelling. This effort is further supported by an ongoing collaboration with Google Ads, where Google AI optimises campaign placements and enhances omnichannel capabilities. Finally, the collaboration emphasises employee empowerment by positioning AI as a central partner in decision-making and execution. By rethinking traditional workflows for agents and internal teams, Gap expects to cultivate a more agile, forward-thinking organisation capable of responding rapidly to market demands. Sven adds: “By redesigning our workflows and putting AI in the hands of every employee, we are freeing Gap teams to focus on creativity, culture and customer connection while keeping the company’s human-centred DNA at the core of innovation.” Company portals Gap Google Cloud Executives Sven Gerjets EVP, Chief Technology Officer Tags Supply Chain Retail Tech AI Digital Transformation Procurement