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Implementation of European Media Freedom Act – CULT ICM

5 November 2026

Contents updated on 5 Nov 2026

The chair opens the second EMFA implementation day and the Commission sets out the rationale and key digital provisions of EMFA, explaining Articles 18, 20 and 24 and their interaction with AVMSD and future prominence reforms to protect trustworthy media online.

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Opening — Commission framing of EMFA digital tools

00:07

Opening of second EMFA implementation day

00:07

Commission — digital disruption and EMFA rationale

01:19

Commission — Article 18 on platform moderation

03:46

Commission — Article 20 and user interface customisation

05:54

Commission — Article 24 on audience measurement

07:10

Commission — linking EMFA to AVMSD prominence reform

08:43

Panel 1 — Digital safeguards, prominence and platform power

12:01

Panel 1 introduction — digital aspects and prominence

12:01

Expert Ledger — current EU framework and regulatory gaps

13:20

Broadcasters (MFE) — prominence on connected devices and AI

19:57

Irish regulator — trust decline, Article 18 monitoring and prominence

25:19

Debate I — disinformation, algorithms and media independence

31:32

Debate II — platform responsibility, visibility and media literacy

43:25

Panel 1 wrap-up — direct rights, prominence and AgoraEU

01:04:41

Panel 2 — Regional implementation, small markets and follow-up

01:14:39

Panel 2 introduction — regional EMFA implementation & news deserts

01:14:39

German regulator — EMFA implementation and enforcement gaps

01:15:26

Belgian regulator — media concentration, EMFA delays and economic crisis

01:21:33

Committee of the Regions — regional media deserts and five priorities

01:30:22

Debate III — small markets, regional media and implementation tests

01:37:46

Debate IV — minority-language media, state advertising and agencies

01:46:14

Final responses — prominence, platform levies and AVMSD revision

01:57:13

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Implementation of European Media Freedom Act – CULT ICM

5 November 2026

CULT Thu, 5 Nov 2026 European Parliament

Follow its sittings

00:07 - 01:01

Speaker 6

Please all take your seats. Also, everyone outside, I know they can't hear me, but I think there's still people waiting outside. And then, I just suggest that we start. Dear colleagues, dear distinguished guests, welcome back to our second day on the ICM on implementation of the EMFA. Without further ado, I will now give the floor to Mrs. Anna Herold, head of unit, Audiovisual and Media Policy in the European Commission, who's leading the work on the EMFA and the AVMSD.

01:01 - 01:11

Speaker 2

Mrs. Herold, we'll be very grateful for setting the scene for today's discussion. You have 10 minutes. Where is she?

01:11 - 01:12

I am here.

01:12 - 01:14

Speaker 1

Yeah. I'm sorry.

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European Parliament

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European Parliament

Read the full session, transcribed live

Try it free, or come back on 20 November: the transcript will be public.

Live transcript, every speaker identified
The biography of every member of your parliament, with its assistant
Alerts on your keywords, and your questions to Claude or ChatGPT

Every video is free to watch, live and on replay, no account needed.

14-day free trial · cancel anytime

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