Name: Luc Dammann(Adobe): “Authentic, individual & customization is the key to long-term consumer loyalty”
Uploaded: 2026-05-28T10:00:26+00:00
Duration: 204 s

Luc Dammann(Adobe): “Authentic, individual & customization is the key to long-term consumer loyalty”

28 mai 2026

Sommaire mis à jour le 12 juin 2026

Host Olivia introduces Luc Dammann from Adobe and asks how Adobe helps businesses adapt as customer experience becomes more AI-driven, prompting an overview of CX Enterprise and its role in orchestrating experiences across the lifecycle.

VivaTech jeu. 28 mai 2026 YouTube

00:00 - 00:11

Intervenant 7

Hi, and welcome to Tech Talks. I'm joined today by Luc Dammann, President of Europe, the Middle East, and Africa at Adobe. Hi, Luc.

00:11 - 00:12

Hi, Olivia.

00:12 - 00:19

Intervenant 4

So, as customer experience is becoming more AI-driven, how is Adobe helping businesses transform this shift?

00:19 - 00:50

Intervenant 5

Well, Adobe has always been at the forefront of innovation, pioneering digital marketing, shaping customer experience management, and now defining customer experience orchestration as a new standard. And we are living a massive shift right now. AI is transforming the way consumers discover and engage with brands. It's also transforming the enterprise that is becoming both human and agentic. So to succeed in this new reality, companies need to be able to orchestrate customer experiences seamlessly across the entire lifecycle, from prospect to loyalty.

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