Liaison Committee (Lords) — hearing of 17 June 2026: transcript & video · Polyfact

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Liaison Committee (Lords)

17 June 2026

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Contents updated on 17 Jun 2026

The Chair opens the follow‑up inquiry on gambling advertising, takes evidence from academic and public health experts on digital marketing, concentration of harm and international practice, and explores black‑market risks, regulatory gaps and the adequacy of current enforcement and departmental responsibilities.

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First expert panel — inquiry scope, harms and regulation

18:15

Inquiry opening and evidence on advertising harms

18:15

Chair: inquiry scope, procedure and witness roles

18:15

Chair: inquiry scope and procedure

18:15

Witnesses: roles and inquiry opening question

20:53

Expert evidence: digital marketing shift and harm

24:38

Dr Rossi: digital shift, content marketing and regulatory gaps

24:38

Grimes and Prochaska: normalisation, youth exposure and AI targeting

26:42

Evidence of harm: lived experience and advertising effects

29:43

Advertising, high‑loss customers and Gamstop

31:25

Public health approach, WHO stance and international context

33:57

Baroness Gill: public health approach and international lessons

33:57

Public health framing, WHO stance and economic impact

36:59

Black‑market risks, enforcement and regulatory gaps

41:41

Lord Foster — black market, advertising and enforcement

41:41

Lord Foster: interests declared and black market risks

41:41

Illegal online market scale, drivers and links to licensed sector

43:15

Advertising restrictions and illegal market risk

47:37

Evidence on black market scale and UK licensing

50:01

Lord Foster Q — licensed suppliers on illegal sites

52:01

First panel — regulators, self-regulation and government role

56:14

Lord Smith Q — regulatory bodies and youth appeal

56:14

Who should regulate gambling advertising

01:01:53

Lord Smith Q — voluntary advertising measures

01:02:58

Lord Smith Q — why government has not acted

01:06:54

Second panel with industry — products, harms and black market

01:12:51

Second panel with industry: harms, products and illegal market

01:12:51

Panel opening and remit on gambling harms

01:12:51

Chair: opening of second witness panel

01:12:51

Lord Butler Q — responsibility for gambling harms

01:13:48

Regulus analyst: challenging problem gambling statistics

01:17:00

Industry consultant: regulated vs unregulated play and population measures

01:21:38

Product risk, regulation stringency and illegal market

01:23:43

Lord Foster Q — which gambling is dangerous?

01:23:43

BGC CEO: reporting and tackling the illegal online market

01:25:54

Gambling advertising harms, youth exposure and regulation

01:27:53

Baroness Gill Q — impact of gambling advertising and youth exposure

01:27:53

Baroness Gill Q — advertising, harms and young people

01:27:53

BGC CEO: legal vs illegal advertising spend and trends

01:29:47

Industry consultant: role of advertising and market trends

01:32:00

BGC CEO: advertising effects, harm evidence and youth targeting

01:37:16

Self-exclusion schemes and advertising regulation framework

01:41:22

Gamstop self‑exclusion and GamProtect data‑sharing scheme

01:41:22

Lord Smith Q — adequacy of current advertising rules

01:45:16

Public concern, voluntary codes and industry self‑assessment

01:48:17

Analyst: attitudes to ads and adtech solutions

01:51:04

Targeted marketing, high‑value customers and harm controls

01:54:17

Baroness Armstrong Q — opt‑in direct marketing and high‑value customers

01:54:17

Baroness Alexander Q — whistle‑to‑whistle and sports kit bans

01:58:24

Industry consultant — sponsorship bans and streaming platforms

02:02:27

Analyst — shirt logos, youth gambling and case against bans

02:03:30

Industry panel — BGC code and black‑market risks

02:05:25

BGC code compliance, under‑25s and black‑market risks

02:05:25

Lord Foster Q — BGC code compliance and black‑market allegations

02:05:25

BGC and analyst — advertising curbs and illegal market growth

02:10:03

Minister and Gambling Commission — remit, harms and regulatory approach

02:17:35

Panel context, evidence on harms and government policy

02:17:35

Chair’s opening and scope of gambling harms

02:17:35

Chair: question on harms and ad rules

02:17:35

Gambling Commission — evidence on adult and youth harms

02:18:39

Gambling Commission: adult harms and survey data

02:18:39

Gambling Commission: children, youth gambling and harms

02:22:31

Government and DCMS policy stance on harms and advertising

02:25:33

Minister and DCMS: evidence base, levy and ad regulation

02:25:33

Evidence on gambling advertising and product harms

02:29:50

Gambling advertising evidence and government stance

02:29:50

Lord Foster Q — evidence that ads prompt gambling

02:29:50

Lord Foster Q — growth agenda and no ad reforms

02:34:52

Lottery products vs online gambling harms

02:38:33

Lottery vs online betting — perceptions and policy framing

02:38:33

Product‑specific harms and National Lottery treatment

02:43:16

DCMS official — online shift and ad policy

02:47:02

Regulatory model, international comparisons and Sporting Events Bill

02:49:19

International advertising controls and UK regulatory model

02:49:19

Minister: international ad restrictions and displacement risks

02:49:19

Lord Butler Q — ASA’s role and regulatory backstop

02:51:12

Sporting Events Bill, public concern and evidence on gambling ads

02:55:59

Baroness Gill Q — Sporting Events Bill and ad curbs

02:55:59

Lord Filkin Q — public support vs evidence-based restraint

02:58:31

Lord Foster Q — illegal market taskforce and ad evidence

03:02:25

Legislative route and timing for advertising reforms

03:05:30

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Liaison Committee (Lords)

17 June 2026

Liaison Committee (Lords) Wed, 17 Jun 2026 Actual start 09:45 House of Lords

18:15 - 19:47

Speaker 1

Welcome to today's meeting, which follows up on the work of the Select Committee on Social and Economic Impact of the Gambling Industry. The follow-up inquiry will focus specifically on gambling advertising, marketing and sponsorship. Thank you to James Grimes, Will Prochaska and Dr Raffaello Rossi for attending. The session is open to the public, is broadcast live and is subsequently accessible via the parliamentary website.

A verbatim transcript will be taken of the evidence and will be put on the parliamentary website. A few days after this session, you will be sent a copy of the transcript to check for its accuracy. It would be helpful if you could advise us of any corrections as quickly as possible. If after this evidence session you wish to clarify any points made during your evidence or have any additional points to make, you're welcome to submit supplementary written evidence to us. As this is the first evidence session in this inquiry, it is a requirement that members of the committee declare their relevant financial interests orally when speaking for the first time so that they are on record.

So given that we've got a lot to get through, I'm going to ask each witness to introduce yourselves briefly, please, and then we'll get into the first question.

19:47 - 20:06

Speaker 2

Good morning, everyone. My name is James Grimes. I'm director of Chapter One, which is a gambling harm prevention program created by the charity Gambling with Lives, which was set up by and supports families bereaved by gambling suicide. I also founded and led the Big Step campaign to end gambling sponsorship in football, and I have lived experience of a gambling addiction.

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