Culture, Media and Sport Committee
30 June 2026
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Culture, Media and Sport Committee House of Commons
00:02 - 01:03
Speaker 1
I would welcome to this meeting of the Culture Media and Sport Select Committee. Today is the sixth oral evidence session for our BBC Royal Charter Review inquiry and we are joined by our first panel who are Martin Baker MBE, the Chief Commercial Affairs Officer at Channel 4, Magnus Brooke, Director of Strategy Policy and Regulation ITV, and Stephen Lotinga, Group Managing Director of Corporate Affairs at Sky. You've all got very complicated job titles but you're all very welcome. Thank you very much for joining us today. Before we begin, can I remind members to declare any interests before asking their questions but I would like to kick off gentlemen with you if I can.
You all know the green paper suggests various different ways to fund the BBC, some that have been eliminated from inquiries but some that are still there. One is advertising Martin. Are there ways in which the BBC could get revenue from advertising in a manner that would be acceptable to commercial broadcasters?
01:03 - 01:47
Speaker 12
If the answer to that question implies it being advertising being carried around public services, no. The BBC does have revenue from advertising in through its commercial channels portfolio UKTV. Channel 4 has acted as its agent selling it for 16 years or so, but that is a secondary activity outside of the primary. So we say no to that and the primary reason would be that the flooding of the inventory that would be provided as a result of doing that would not increase the amount of advertising market would not respond to the increase in inventory available so the revenue would be transferred. We also think that and we've done some modeling, we think that if if you were to move entirely in that way it would still leave an enormous funding shortfall for the BBC but the short answer is no.
01:47 - 01:48
Magnus, what do you think?
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